About Frederick Weiss
I am a Marketing Executive and VP-level leader dedicated to driving growth and revenue through strategic brand management, demand generation, and integrated marketing initiatives. With extensive experience as a SaaS and Partner Marketing Expert, I specialize in building and scaling marketing strategies that deliver measurable impact.
As a seasoned Team Builder, I have successfully recruited, developed, and empowered high-performing teams, fostering cultures centered around innovation, accountability, and excellence. My strategic approach blends data-driven insights with creative storytelling to enhance brand positioning, optimize performance, and accelerate growth.
I’m also an Author who is passionate about sharing marketing insights and thought leadership, contributing to the broader industry dialogue, and promoting continuous improvement in marketing effectiveness.
Throughout my career, I’ve consistently prioritized strategic alignment between marketing initiatives and overarching business goals, always placing customer needs at the forefront of every growth-focused initiative.
Skills
I empower organizations to operate at the speed of business.
- Executive Leadership & Business Acceleration
- Sales & Marketing Leadership
- Strategic Content Direction
- Public Speaking & Executive Representation
- Customer Acquisition Strategy
- Proactive Strategic Planning
- Demand Generation & Pipeline Growth
- Budget Management & ROI Optimization
- Brand Awareness & Market Positioning
- Partner & Channel Marketing
- Digital & Performance Marketing
- Design Thinking & Innovation
Areas of Expertise
I am a strategic marketing executive dedicated to driving growth, brand awareness, and revenue acceleration through focused, scalable strategies. My key areas of expertise include:
- Strategizing for Scale: Developing and leading comprehensive, integrated marketing strategies across paid, earned, and owned channels—including Meta, Google, Affiliate/PR, Direct Mail, and Strategic Partnerships.
- Orchestrating Cross-Functional Collaboration: Serving as the key liaison between marketing, leadership, and partner teams, ensuring alignment, seamless communication, and effective execution of growth initiatives.
- Leading and Managing High-Performance Teams: Directing diverse teams and contractors specializing in Digital Marketing, Content, Email/SMS, Design, SEO, CRO, Affiliate Marketing, Influencer Engagement, and Creator partnerships.
- Driving Data-Backed Decisions: Continuously analyzing marketing performance to identify trends, mitigate risks, and uncover growth opportunities. Delivering detailed cross-channel insights that drive strategic planning.
- Impacting Revenue Forecasting: Collaborating closely with executives to refine and achieve monthly revenue targets through clear, data-driven marketing objectives.
- Managing Budgets and Resources: Owning and strategically allocating marketing budgets, ensuring investments maximize ROI and fuel scalable growth.
- Championing Customer Insights: Leading market research initiatives to deeply understand audience behaviors, translating insights into highly targeted, effective marketing strategies.
- Building and Developing High-Performing Teams: Recruiting, mentoring, and retaining top talent, fostering an innovative, accountable, and results-oriented team culture.